eBay Home & Garden
· Strategic Roadmap & Platform Archicteture
Modernizing a Pioneer of E-Commerce
eBay
· 3D Sneakers Pilot Launch
Modernizing a Pioneer of E-Commerce
Modernizing eBay's second-largest
vertical to win over Gen Z loyalty
While mature collectors have long understood eBay’s unmatched depth, younger audiences shop through emotion, culture, and visual style rather than rigid catalog filters.
I partnered with executive leadership to architect a comprehensive product vision that successfully secured capital funding for the 2022 H&G strategic roadmap and dedicated an engineering org of 85 FTEs to build it.
Client
eBay Home & Garden
ROLE
Lead Product Designer ·
Strategy, UX/UI, Vision Prototyping
& Patent Inventor
TIMELINE
2021 Original Concept →
2026 Gen AI Remix
KEY EXECUTIVE STAKEHOLDERS
Pete Thompson (CPO),
Bradford Shellhammer (VP, Buyer Exp),
Diana Okoye (Sr. Director H&G),
Brahma Narayanan (Group PM)
Modernizing eBay's second-largest vertical to win over Gen Z loyalty
While mature collectors have long understood eBay's unmatched depth, younger audiences shop through emotion, culture, and visual style rather than rigid catalog filters.
I partnered with senior H&G leadership to architect a comprehensive product vision that successfully secured capital funding for the 2022 H&G strategic roadmap and secured a budget for 85 full time engineers to build it.
Client
eBay · Home & Garden
Role
Lead Product Designer · Strategy, UX/Ul,
Vision Prototyping & Patent Inventor
TIMELINE
Lead Product Designer · Strategy, UX/Ul,
Vision Prototyping & Patent Inventor
SCOPE & IMPACT
Global Roadmap Vision ·
85 FTE Engineering Resources Approved
KEY EXECUTIVE STAKEHOLDERS
Pete Thompson (CPO),
Bradford Shellhammer (VP, Buyer Exp),
Diana Okoye (Sr. Director H&G),
Brahma Narayanan (Group PM)
Modernizing eBay's second-largest
vertical to win over Gen Z loyalty
While mature collectors have long understood eBay's unmatched depth, younger audiences shop through emotion, culture, and visual style rather than rigid catalog filters.
I partnered with senior H&G leadership to architect a comprehensive product vision that successfully secured capital funding for the 2022 H&G strategic roadmap and secured a budget for 85 full time engineers to build it.
Client
eBay · Home & Garden
KEY STAKEHOLDERS
Pete Thompson (CPO),
Bradford Shellhammer (VP, Buyer Exp),
Diana Okoye (Sr. Director H&G),
Brahma Narayanan (Group PM)
ROLE
Lead Product Designer · Strategy, UX/Ul,
Vision Prototyping & Patent Inventor
SCOPE & IMPACT
Global Roadmap Vision ·
85 FTE Engineering Resources
Approved
eBay · H&G Redesign
Strategic Pillars
Replacing text-heavy queries with high-density visual exploration.
Taste Personalization
Algorithmic style profiles mapped from viewing and save behaviors.
Eliminating physical room friction to preview furniture in situ.
Eliminating physical room friction to preview furniture in situ.
EMBRACE THE POTENTIAL
From empty hardwood floors
to a space that feels like home
Capturing a pivotal moment: furnishing
a first space on one's own terms
STRATEGIC OPPORTUNITY
Benchmarking eBay against the
modern e-commerce landscape
Problem Statement:
An extensive comparative audit highlighted critical gaps between eBay’s legacy buying funnel and modern competitors like Etsy, and Wayfair. While eBay excelled at transactional mechanics, it lagged significantly in emotional discovery, and browsable inspiration.
A Strategic Pitch & Partnership
Transform audit insights into organizational catalyst. By presenting a concrete northstar prototype to C-suite leadership, we demonstrated how visual discovery tools could bridge the gap and capture the emerging Gen Z demographic.
Business Impact
Shifted internal sentiment from incremental optimization to ambitious, full-funnel platform reinvention. Home & Garden's approval led significant weight to eBay's site general Focused Categories initiative, intended to modernize eBay site wide.
Problem Statement:
An extensive comparative audit highlighted critical gaps between eBay’s legacy buying funnel and modern competitors like Etsy, and Wayfair. While eBay excelled at transactional mechanics, it lagged significantly in emotional discovery, and browsable inspiration.
A Strategic Pitch & Partnership
Transform audit insights into organizational catalyst. By presenting a concrete northstar prototype to C-suite leadership, we demonstrated how visual discovery tools could bridge the gap and capture the emerging Gen Z demographic.
Business Impact
Shifted internal sentiment from incremental optimization to ambitious, full-funnel platform reinvention. Home & Garden's approval led significant weight to eBay's site general Focused Categories initiative, intended to modernize eBay site wide.
STRATEGIC OPPORTUNITY
Benchmarking eBay against
the modern e-Commerce landscape
My Style Feed
Algorithmic taste mapping creates a personalized shopping feed, informed by a user's session history
and predictive analytics.
Inspirational Browse
Instant visual search with tactical precision filters. Isolate specific design details to find matching inventory in a single tap.
Instant visual search with tactical precision filters.
Isolate specific design details to
find matching inventory in a
single tap.
AR Room Planner with AI Stylist
Room Planner with AI Stylist
True-scale spatial staging with curated multi-item pairings. Remove guesswork and furnish complete rooms with confidence.
FEATURE SUITE
An inspired journey from
discovery to delivery
ENHANCE DISCOVERY
A personalized feed to kickstart the journey.
Curate your world. Broadcast your taste.
MY STYLE FEED
A personalized feed
dynamically updated
Static recommendations quickly go stale. The Style Graph actively translates browsing and saving patterns into a live aesthetic readout. It rewards the user with curated inspiration that adapts as their preferences shift.
Static recommendations quickly go stale. The Style Graph actively translates browsing and saving patterns into a live aesthetic readout. It rewards the user with curated inspiration that adapts as their preferences shift.
FEATURE SET
Tactical Filtering: Effortlessly narrow
curated collections by price, condition,
and provenance.
Dynamic Feed Updates: Immediate home-feed recalibration driven with every save and tap.
Adaptive Taste Graph: A style graph which evolve alongside over time – designed for influencers, sellers, and enthusiasts
ENGAGE & EXPLORE
Curiosity drives modern commerce
Accelerate inspiration to purchase consideration
INSPIRATIONAL BROWSE
See it. Want it. Find it.
Shoppers recognize what they love long before they have the words to describe it. By replacing text-heavy queries with high-density visual discovery, customers can crop into any design detail and surface matching inventory across millions of active listings in a single tap.
FEATURE SET
Inspirational Browse: Clean visual grids with editorial imagery surface natural aesthetic pairings at a glance
Visual Search: Instantly find visual matches across millions of active listings.
Precision Refinements: Instantly toggle between pre-owned bargains, mint-condition vintage, and verified new inventory.
Accelerating the journey from
inspiration to checkout
EMPOWER & EVALUATE
Remove the guesswork before delivery.
Plan your room, Evolve your Style.
AR ROOM PLANNER
A signature look,
guaranteed to fit
Curated bundle shopping that turns isolated furniture items into complete, cohesive spaces. Test silhouettes, textures, and clearances directly within your room’s natural light.
FEATURE SET
True-Scale Projection: Millimeter-accurate dimension anchors verify clearances at scale—ideal for tight alcoves and studio apartments.
Explore Optionality: Effortlessly preview alternative finishes, silhouettes, and upholstery colorways in real time.
Combination Previews: Automated depth staging pairs complementary decor via AI styling suggestions to complete the room.
Verifying fitment and style with AR,
removes the friction before purchase
AE OBJECT REMOVAL · PATENT DISCOLSURE
AE OBJECT REMOVAL
Spatial staging without the backache
Plan your room with a few swipes.
No heavy lifting required.
Verify sofa fitment.
No heavy lifting required
Verify sofa fitment.
No heavy lifting required
At the time, one of the biggest drawbacks of AR apps for Home Interior planning, was that they only worked well with empty rooms.
Object removal is now possible
with a combination of AR and AI post processing techniques.
It's a huge unlock for remodeling.
Object Removal
Tap any existing piece in your room to isolate it for instant digital clearing, and AR object preview.
Near-Instant Inpainting
Rapid Inpainting
Machine vision segments the item and seamlessly reconstructs the flooring and wall behind it.
Targeted Replacements
Targeted Replacements
Select from a range of curated items which match your style and fit the newly
available space.
Spatial 3D Inspection
Spatial 3D Inspection
Gaussian splats paired with 3D meshes let you walk around the new piece under natural ambient room light.
PATENT DISCLOSURE GRANTED
SCALE FOR COMPOUND VALUE
Connecting targeted buyer and sellers
based on session & purchase history
PHASE 1
My Style Feed
Empower Gen-Z's desire to self express as influencers with a feed that can be made public
PHASE 2
Match Making
Match sellers with targeted buyers whose stylistic tastes match their shop inventory
PHASE 3
Organic Commuity
Video feeds and room styling discussions bring cultural context directly into the app.
FORCE MULTIPLY
Design once. Scale Globally
FRAMEWORK
Strategic Efficiency
Large enterprise organizations cannot afford to build siloed design solutions for individual business units.
VERTICAL 1
Launch & Learn
Test the pattern, iterate and assess metric. Over time the pattern is mature enough to apply to other parts of the business
VERTICAL 2
Compound Value
Apply the framework to other verticals to
accelerate dev cycles and compound value at scale
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Replacing text-heavy
queries with high-density visual exploration
Eliminating physical room friction to preview furniture in situ
Algorithmic style profiles mapped from viewing
and save behaviors.
Designing modular UI patterns that deploy across all major eBay verticals
ENHANCE DISCOVERY
A personalized feed to kickstart the journey.
Curate your world. Broadcast your taste.
MY STYLE FEED
A personalized feed
dynamically updated
Static recommendations quickly go stale. The Style Graph actively translates browsing and saving patterns into a live aesthetic readout. It rewards the user with curated inspiration that adapts as their preferences shift.
Verifying fitment and style with AR,
removes the friction before purchase
Tactical Filtering
Effortlessly narrow
curated collections by price, condition,
and provenance.
Dynamic Feed Updates
Immediate home-feed recalibration driven with every save and tap.
Adaptive Taste Graph
A style graph which evolve alongside over time baed on
session history
FEATURE SET
SCALE FOR COMPOUND VALUE
Connecting buyer and sellers
for repeat business
SCALABLE
Design Once. Scale Globally
Reusable Design Patterns
Design components and UX patterns, which work across different verticals
and provide design system coherence
Launch & Learn
Test the pattern, iterate and assess metric. Over time the pattern is mature enough to apply to other parts of the business
Compound Value
Apply the framework to other verticals to
accelerate dev cycles and compound value at scale
My Style Feed
Empower Gen-Z's desire to self express as influencers with a feed that can be made public
PHASE 1
PHASE 1
Match Making
Match sellers with targeted buyers whose stylistic tastes match their shop inventory
PHASE 2
Organic Community
Video feeds and room styling discussions bring cultural context directly into the app.
PHASE 3
PHASED PROGRESSION
Architect for compound value
ENHANCE DISCOVERY
Curiosity drives modern commerce.
Accelerate inspiration to purchase consideration
INSPIRATIONAL BROWSE
See it. Want it. Find it.
Shoppers recognize what they love long before they have the words to describe it. By replacing text-heavy queries with high-density visual discovery, customers can crop into any design detail and surface matching inventory across millions of active listings in a single tap.
Accelerating the journey from
inspiration to checkout
Inspirational Browse
Clean visual grids with editorial imagery surface natural aesthetic pairings at a glance
Visual Search
Instantly find visual matches across millions of active listings.
Precision Refinements
Instantly toggle between pre-owned bargains, mint-condition vintage, and verified new inventory.
FEATURE SET
EMPOWER & EVALUATE
Remove the guesswork before delivery.
Plan your room, Evolve your Style.
AR ROOM PLANNER
A signature look,
guaranteed to fit
Curated bundle shopping that turns isolated furniture items into complete, cohesive spaces. Test silhouettes, textures, and clearances directly within your room’s natural light.
Verifying fitment and style with AR,
removes the friction before purchase
True-Scale Projection
Millimeter-accurate dimension anchors verify clearances at scale—ideal for tight alcoves and studio apartments.
Explore Optionality
Effortlessly preview alternative finishes, silhouettes, and upholstery colorways in real time.
Preview Combinations
Automated depth staging pairs complementary decor via Al styling suggestions to complete the room.
FEATURE SET
FEATURE SUITE
An inspired journey from
discovery to delivery
My Style Feed
Algorithmic taste mapping creates a personalized shopping feed, informed by a user's session history
and predictive analytics.
Inspirational Browse
Instant visual search with tactical precision filters. Isolate specific design details to find matching inventory in a single tap.
AR Room Planner
True-scale spatial staging with curated multi-item pairings. Remove guesswork and furnish complete rooms with confidence.
Problem Statement:
An extensive comparative audit highlighted critical gaps between eBay’s legacy buying funnel and modern competitors like Etsy, and Wayfair. While eBay excelled at transactional mechanics, it lagged significantly in emotional discovery, and browsable inspiration.
A Strategic Pitch & Partnership
Transform audit insights into organizational catalyst. By presenting a concrete northstar prototype to C-suite leadership, we demonstrated how visual discovery tools could bridge the gap and capture the emerging Gen Z demographic.
Business Impact
Shifted internal sentiment from incremental optimization to ambitious, full-funnel platform reinvention. Home & Garden's approval led significant weight to eBay's site general Focused Categories initiative, intended to modernize eBay site wide.
COMPARATIVE AUDIT
STRATEGIC OPPORTUNITY
Benchmarking eBay against the
modern e-commerce landscape
Capturing a pivotal moment: furnishing
a first space on one's own terms
EMBRACE THE POTENTIAL
From empty hardwood floors
to a space that feels like home
FORCE MULTIPLY
Design once. Scale Globally
Strategic Efficiency
Large enterprise organizations cannot afford to build siloed design solutions for individual business units.
FRAMEWORK
Launch & Learn
Test the pattern, iterate and assess metric. Over time the pattern is mature enough to apply to other parts of the business
VERTICAL 1
VERTICAL 2
Compound Value
Apply the framework to other verticals to
accelerate dev cycles and compound value at scale
SCALE FOR COMPOUND VALUE
Connecting targeted buyer and sellers
based on session & purchase history
PHASE 1
My Style Feed
Empower Gen-Z's desire to self express as influencers with a feed that can be made public
PHASE 2
Match Making
Match sellers with targeted buyers whose stylistic tastes match their shop inventory
PHASE 3
Organic Commuity
Video feeds and room styling discussions bring cultural context directly into the app.
AE OBJECT REMOVAL
Plan your room with a few swipes.
No heavy lifting required.
Verify sofa fitment.
No heavy lifting required
At the time, one of the biggest drawbacks of AR apps for Home Interior planning, was that they only worked well with empty rooms.
Object removal is now possible with a combination of AR and AI post processing techniques. No more backaches and less friction around a purchase.
Object Removal
Tap any existing piece in your room to isolate it for instant digital clearing, and AR object preview.
Rapid Inpainting
Machine vision segments the item and seamlessly reconstructs the flooring and wall behind it.
Targeted Replacements
Select from a range of curated items which match your style and fit the newly
available space.
Spatial 3D Inspection
Gaussian splats paired with 3D meshes let you walk around the new piece under natural ambient room light.
EMBRACE THE POTENTIAL
From empty hardwood floors
to a space that feels like home
Capturing a pivotal moment: furnishing
a first space on one's own terms
STRATEGIC OPPORTUNITY
Benchmarking eBay against the
modern e-commerce landscape
Empowering shoppers to
mix & match favorites WILL LEAD TO LONGER SESSION TIMES AND HIGHER CTR.
Conviction drives conversion.
Problem Statement
An extensive comparative audit highlighted critical gaps between eBay’s legacy buying funnel and modern competitors like Etsy, and Wayfair. While eBay excelled at transactional mechanics, it lagged significantly in emotional discovery, and browsable inspiration.
A Strategic Pitch & Partnership
Transform audit insights into organizational catalyst. By presenting a concrete northstar prototype to C-suite leadership, we demonstrated how visual discovery tools could bridge the gap and capture the emerging Gen Z demographic.
Business Impact
Shifted internal sentiment from incremental optimization to ambitious, full-funnel platform reinvention. Home & Garden's approval led significant weight to eBay's site general Focused Categories initiative, intended to modernize eBay site wide.
ENHANCE DISCOVERY
A personalized feed to
kickstart the journey
MY STYLE FEED
A personalized feed
dynamically updated
Static recommendations quickly go stale. The Style Graph actively translates browsing and saving patterns into a live aesthetic readout. It rewards the user with curated inspiration that adapts as their preferences shift.
Tactical Filtering
Effortlessly narrow curated collections by price, condition, and provenance.
Dynamic Feed Updates
Immediate home-feed recalibration driven with every save and tap.
Adaptive Taste Graph
A style graph which evolve alongside over time baed on session history
FEATURE SET
SCALE FOR COMPOUND VALUE
Connecting targeted buyer and sellers
based on session & purchase history
Curation
My Style Feed
Empower Gen-Z's desire to self express as influencers with a feed that can be made public
Connection
Match Making
Match sellers with targeted buyers whose stylistic tastes match their shop inventory
Community
Organic Community
Video feeds and room styling discussions bring cultural context directly into the app.
Curation
My Style Feed
Empower Gen-Z's desire to self express as influencers with a feed that can be made public
Connection
Match Making
Match sellers with targeted buyers whose stylistic tastes match their shop inventory
Community
Organic Community
Video feeds and room styling discussions bring cultural context directly into the app.
ENHANCE DISCOVERY
Curiosity drives
modern commerce
MY STYLE FEED
See it. Want it. Find it.
Shoppers recognize what they love long before they have the words to describe it. By replacing text-heavy queries with high-density visual discovery, customers can crop into any design detail and surface matching inventory across millions of active listings in a single tap.
Inspirational Browse
Clean visual grids with editorial imagery surface natural aesthetic pairings at a glance
Visual Search
Instantly find visual matches across millions of active listings.
Precision Refinements
Instantly toggle between pre-owned bargains, mint-condition vintage, and verified new inventory.
FEATURE SET
MY STYLE FEED
Verify sofa fitment.
No heavy lifting required
At the time, one of the biggest drawbacks of AR apps for Home Interior planning, was that they only worked well with empty rooms. Object removal is now possible with a combination of AR and AI post processing techniques. No more backaches and one less excuse to remodel your space.
Object Removal
Tap any existing piece in your room to isolate it for instant digital clearing, and AR object preview.
Near-Instant Inpainting
Machine vision segments the item and seamlessly reconstructs the flooring and wall behind it.
FEATURE SET
AR OBJECT REMOVAL
Plan your room with a few swipes.
No heavy lifting required.
PATENT DISCLOSURE
ENHANCE DISCOVERY
Remove the guesswork
before delivery
AR ROOM PLANNER
A signature look,
guaranteed to fit
Curated bundle shopping that turns isolated furniture items into complete, cohesive spaces. Test silhouettes, textures, and clearances directly within your room’s natural light.
True-Scale Projection
Millimeter-accurate dimension anchors verify clearances at scale—ideal for tight alcoves and studio apartments.
Explore Optionality
Effortlessly preview alternative finishes, silhouettes, and upholstery colorways in real time.
Preview Combinations
Automated depth staging pairs complementary decor via Al styling suggestions to complete the room.
FEATURE SET
UNIVERSAL FRAMEWORKS
Design Once. Scale Globally
Launch & Learn
Test the pattern, iterate and assess metric. Over time the pattern is mature enough to apply to other parts of the business
Compound Value
Apply the framework to other verticals to accelerate dev cycles and compound value at scale
Reusable Design Patterns
Design components and UX patterns, which work across different verticals and provide design system coherence
Launch & Learn
Test the pattern, iterate and assess metric. Over time the pattern is mature enough to apply to other parts of the business
Compound Value
Apply the framework to other verticals to accelerate dev cycles and compound value at scale
Reusable Design Patterns
Design components and UX patterns, which work across different verticals and provide design system coherence
eBay
· Home & Garden
Modernizing a
Pioneer of E-Commerce